Monday, December 1, 2008

Sales To Die For

Let me just start by saying that anyone who gets up in the middle of the night to go Christmas shopping a month early deserves to die. You do. If you get up at 3am or 4am to go "buy shit" and you end up dying, I have no sympathy for you.

However, when you start stampeding and killing store employees, now I have a problem. I'm sure that in the end, after all lawsuits have been settled, Walmart will still come out ahead. But WTF?

Walmart, and many other stores, ran TV ads non-stop leading up to "Black Friday", each store trying to out do the other. Some tried to gain an advantage with limited time sale prices. Some tried to gain an advantage by opening an hour earlier than their rival. The bottom line is, you baited these poor saps. You wanted them to line up early. You asked for a stampede.

You knew that you only had "x" units of "y" product. You could have used wrist bands or some other system that would ensure buyers that they either would or would not be able to purchase the item(s) that they had lined up to buy. Instead, you chose a stampede. You could have retained order, instead you chose chaos.

Let the buyer beware and let the lawsuits begin.

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